In today’s digital marketplace, enterprises across the globe harness leading-edge technology for optimum business efficiency and reduced operational costs. The huge potentials of online markets are best realised through effective consumer portals which successfully combine information, community and commerce with the reliability and security required for e-business operations. delivering e-business applications over the Web to all kinds of client devices in order to form a unified, collaborative workplace. It is, therefore, natural that businesses around the world leverage the power of the Internet to launch B2B (business to business) & B2C (business to consumer) portals for increased revenues and improved relationships with partners, vendors and customers.

While B2B is primarily concerned with supply chain management and plays a vital role in connecting manufacturers, wholesalers and distributors, B2C sites sell products, services and information directly to end-users.